A post on  Wired seems to suggest that blogging is “old-school” and that blogs are not what they used to be a couple of years ago.

Paul Boutin’s controversial article begins with some words of advice for intending bloggers;

“Thinking about launching your own blog? Here’s some friendly advice: Don’t. And if you’ve already got one, pull the plug.”

“Writing a weblog today isn’t the bright idea it was four years ago. The blogosphere, once a freshwater oasis of folksy self-expression and clever thought, has been flooded by a tsunami of paid bilge. Cut-rate journalists and underground marketing campaigns now drown out the authentic voices of amateur wordsmiths. It’s almost impossible to get noticed, except by hecklers. And why bother? The time it takes to craft sharp, witty blog prose is better spent expressing yourself on Flickr, Facebook, or Twitter.”

So should we stop blogging then?

As expected, this article has started a variety of discussion across the web, with comments pouring in from all quarters. Though many seem to disagree with Mr Boutin, there are quite a few who share his sentiments.

Boutin seems to be of the opinion that blogs have become too impersonal and are being monetized.

“When blogging was young, enthusiasts rode high, with posts quickly skyrocketing to the top of Google’s search results for any given topic, fueled by generous links from fellow bloggers. In 2002, a search for “Mark” ranked Web developer Mark Pilgrim above author Mark Twain. That phenomenon was part of what made blogging so exciting. No more. Today, a search for, say, Barack Obama’s latest speech will deliver a Wikipedia page, a Fox News article, and a few entries from professionally run sites like Politico.com. The odds of your clever entry appearing high on the list? Basically zero.”

In my candid opinion, and just as Mr Boutin’s article proves, blogs are still relevant, and are just about the best way to get the word around on the net.

In a completely bizarre incident- not to mention a huge blow to social networking- a man in the UK has been sentenced to life in prison for the murder of his wife over her “status change” on social networking platform Face Book.

Wayne Forrester murdered his wife Emma on 18 february 2008. The couple had been together for for 15 years, in a marriage which has been described as “volatile and unstable, characterized by periods of seperation and reconcilation”.

Forrester 34, said he killed his wife because she had changed her face book profile status to “single” just 4 days after he moved out of their Croydon, South London home.

Ms. Alex Lewis, the prosecuting lawyer on the case said “He was angry about an entry on Facebook he said made him look like a fool as she had advertised her marital status as single. He accused her of having an affair.”

Forrester said;

“Emma and I had just split up. She forced me out.”

“She then posted messages on an internet website telling everyone she had left me and was looking to meet other men.”

According to BBC news’ report;

“Forrester, an HGV driver, was drunk and high on cocaine when he attacked the mother of two in the early hours as she slept. He beat her, tore out clumps of her hair, and repeatedly stabbed her in the head and neck. Neighbours were woken up by her screams. They found him sitting outside the house covered in blood and called the police.”

Social Networking websites have been hailed as being amongst the best things to happen to the Internet, but this is just about the saddest event yet in their history.

From regular webmasters to SEO professionals, If you do any form of online marketing, then you must have thought about this at some point- Text Ads or Banners?

Many schools of thought believe the latter is more effective, seemingly because “colours and moving images are more appealing to the eye than regular text”. I must admit, i was a part of that school …. well, until today.

A Recent study conducted by iPerceptions Inc. (TSX.V:IPE), a leading provider of web-focused Voice of Customer analytics, has shown that users are more likely to click on text ad’s, as opposed to banners, and …. YES! even video ads.

iPerceptions collected user-generated feedback from over 14,000 visitors to leading media sites during the month of August 2008 to paint a detailed picture of consumer advertising preferences based on their likelihood to click on different types of online ads.

Here are the results-

• 25% of respondents more likely to click on simple text ads

• 20% for right banner ads

• 12% for top banner ads

• 11% for video ads

I already see a number of open mouths. Yup! I felt exactly the same when I stumbled on the results myself.

There have also been a number of other surveys which came up with similar results. Not the exact same figures of course, but close.

Well there you have it. In the end, the facts speak for themselves. So all you marketers out there who have focused most of your time and money on banners are video ads, neglecting the good old text need to have a re-think.

But that is not to say- totally ignore video ad’s though, because just as Chris Crum of Small Business Newz puts it;

“there is no question that they are a better branding tool”

It’s just a question of whichever suites you better then. Are you looking out for just a couple more clicks, or perhaps your in it for the sake of your overall brand? Whatever you decide, you should bear one thing in mind though- Once again, I’m tempted to quote Chris Crum on this one;

“Clicks are great, but they’re not everything. A brand is invaluable.”

Brands stick around. Brands survive. Brands are remembered. “

You couldn’t have possibly said it better Chris. Couldn’t agree with you more on that.

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There has been long-standing debate over the positives and negatives of the Internet, and its usage. Persistent amongst these debates has been the issue of the effects of the Internet on the human mind. It was confirmed today that- Internet Use Improves Brainpower.

This confirmation is from the results of a test conducted by a team of scientists at the University of California, Los Angeles. The team found searching on the Internet stimulates parts of the brain that control decision-making and complex reasoning.

24 volunteers aged 55 to 76 were asked to either search online or read while their brains were scanned using magnetic resonance imaging (MRI). The volunteers comprised of two groups; half were experienced Internet users and the others were not.

All the study participants showed increased brain activity while reading a book, but Internet searches revealed a difference between the two groups. Those who were Internet savvy registered more brain activity, while those new to the Internet did not.

Quoting Dr. Gary Small, a professor at the Semel Institute for Neuroscience and Human Behavior at University of California-

“The study results are encouraging, that emerging computerized technologies may have physiological effects and potential benefits for middle-aged and older adults”

‘Internet searching engages complicated brain activity, which may help exercise and improve brain function.”

“Our most striking finding was that Internet searching appears to engage a greater extent of neural circuitry that is not activated during reading – but only in those with prior Internet experience,”

There you have it. Internet usage really does improve brainpower. I, for one, am rather excited at this because I had once been involved in a debate over this, but have always had to stand down because of insufficient evidence. Now, the proof is out there for all to see.

In an earlier post, I commented on “Cloud Computing” and its expected changes to the way we …. errr ….. compute? As I began to try to imagine what the future of computing would be like, especially in Africa- specifically West Africa- one troubling issue that comes to mind is the low rate of Internet usage within the sub region.

As I pondered further, I was quickly reminded of an article I had written for Darrel Technologies, on web trends in Ghana, where I had placed the estimated number of Internet users (users here refering to people with “steady” internet access at the time) in the country at about 609,800 in Sept. 2007. I also went on on to talk about the increase in actual web surfers.

The reality of the whole issue quickly dawned on me- the number of “Internet Users” in Ghana is actually less than 5% of the country’s 22 million plus population.

According to the Ghana News Agency- Mr. Eric Akumiah, General Secretary, Internet Society, Ghana places Internet usage in the country at a mere 2.7%. Mr Akumiah seemed to blame the issue on “some policies (Government no doubt)”, and called on government to recognize the importance of a multi-stakeholder model of decision making especially on Internet Policy Development.

He went on further to say;

“To achieve an increased usage there was the need to ensure that human capacities in that area were preserved, including the ability to connect, innovate, communicate and share information.”

“We also encourage the government to create maximum benefit through networking to draw on the insight and expertise of all stakeholders, especially those from the internet technical community, to conceive and implement an internet-friendly policy framework”

With all due respect to Mr Akumiah, I totally disagree.

It’s all well and good to talk about the issues raised, but as good as Government policies and the likes may sound, i think there are more pertinent issues as to the spate of low Internet Usage in Ghana, and this i believe, cuts across the entire West African sub region.

Just so I have something else to blog about later, I will mention only one, and the most relevant of all in my opinion- Affordablility

Simply put, Internet Access is still too expensive in Ghana and West Africa as a whole. Most people would rather use the Internet cafe’s than subscribe to any of the ISP’s, solely becuase of the cost of Internet access.

Ghana Telecom’s Broadband 4U service which is amongst the cheapest in the country costs within the range of $45 – $280 per month for speeds of between 128Kbps to 1Mbps. Technically speaking, this really isn’t Broadband, but DSL => which costs at most $12.99 per month, in the US, with speeds of up to 1.2Mbps.

Actual Broadband in some countries costs no more than $45 per month, and
provides the user with speeds of up to 10Mbps.

You may want to Read This- if you haven’t already done so- to fully understand the following;

With the next generation of Operating Systems based on Cloud Computing, and in light of all the issues mentioned above, I can’t help but ask the question- Is Africa really ready to “Take To The Clouds“?

There has been a lot of talk about “Cloud Computing” lately, leaving one to wonder what all the fuss is about. Microsoft and Google seem to be leading the race to the clouds- so to speak.

But what exactly is cloud computing anyway?

“The Cloud” is simply a metaphor for the Internet (based on how it is depicted in computer network diagrams) and is an abstraction for the complex infrastructure it conceals. Cloud computing is Internet-based (“cloud”) development and use of computer technology (“computing”).

It is a style of computing in which IT-related capabilities are provided “as a service”, allowing users to access technology-enabled services from the Internet (“in the cloud”) without knowledge of, expertise with, or control over the technology infrastructure that supports them.

Cloud computing incorporates the Software As A Service (Saa s) technology which allows users access software modules directly from a server. That is to say-as Wikipedia puts it- that the application is hosted as a service provided to customers across the internet.

By eliminating the need to install and run the application on the customer’s own computer, SaaS alleviates the customer’s burden of software maintenance, ongoing operation, and support. Conversely, customers relinquish control over software versions or changing requirements; moreover, costs to use the service become a continuous expense, rather than a single expense at time of purchase.

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Another thing which has been in the news lately is Microsoft’s Software Plus Service (S + S) which is also built around the whole cloud concept. Google and Microsoft have a slightly different approach to cloud computing. According to Pam Baker;

“On the one hand, Google’s approach to cloud computing is to put all software and services in the cloud, which is then merely retrieved by a dumb client via browser (think Google Docs, Google Apps). Microsoft, on the other hand, has a hybrid approach to the all-or-nothing scenario in that it retains computing power and software on the device itself, with data rumbling around in the cloud. The Microsoft approach is to seamlessly balance the roles of both to fit any given job at hand. Hence, the Software Plus Service (S+S) name as opposed to Software as a Service (SaaS), where software resides in the cloud.”

Microsoft’s approach seems to make more sense because if “everything” were to reside in the cloud, one would be forced to work with a limited version of the software. Just as Lewis Shepherd, CTO of Microsoft Institute for Advanced Technology in Governments puts it-

“The problem is that if everything is solely on the device it’s hard to share in real-time on the Web, but if everything is in the cloud, you are forced to work with lightweight versions of the software.”

For this reason no doubt, Microsoft plans to provide two seperate software versions- a high-powered loadable software coupled with lighter browser versions to provide maximum computing power whilst still maintaining flexibility.

So basically, while MS surface uses tremendous computing power, it is drawing data from the web. Sort of like a physical front-end and web back-end kind of thing. It is believed that this would provide richer options for the user.

Windows 7, a.k.a “Windows Cloud” should be unvieled in a couple of weeks.

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