Categorized | Africa

Nigeria’s Version of The Craiglist Network

By Rollins on 14 February 2009

When Craig Newmark started his email list for friends and co-workers about events going on in the San Francisco Bay Area in 1995, he probably never thought that his hobby would grow to become one of the busiest sites on the internet, helping people with basic day-to-day needs such as finding a job, an apartment and a date, all within a culture of trust.

The Craiglist Network- a centralized network of online communities featuring free online classified advertisements and forums on various topics, has local classifieds and forums for more than 550 cities in over 50 countries worldwide – community moderated, and largely free.

Of the 50 countries featured on Craiglist however, only 2 are from the continent of Africa- none from West-Africa !!

For a continent the size of Africa- the 2nd largest in the world, having an estimated population of 975,330,899 and 54,171,500 Internet Users, you can’t help but ask why?

Nigeria, for instance, has an estimated population of 140 million- 10 million of whom are Internet users according to Internet World Stats;

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Nigeria’s Very Own Craiglist

Oluwaseun Osewa, the founder of Nairaland.com (arguably Nigeria’s most used Forum), recently stepped in to fill the vacuum (if you will) and provide a service which caters for “a need that Craigslist hasn’t seen”, with the introduction of Nairalist.com

Nairalist.com is a free local classified advertising service that supports the listing of personals, vacancies, cars, flats, products for sale & services in any of the 37 states of Nigeria. The site was built from the scratch using Python by Seun Osewa (the Nairaland Boss) and was launched on the 7th of January and has been featured once on Hacker News.

The site features categories which include Jobs, Dating, Housing, Vehicles, For Sale, and Services, and had 1660 non-spam adverts and about 290,000  page views as at February 7 2009.

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One of the first things you notice about the site is the speed at which pages load. The minimal graphics no doubt had to a lot to do with this- a definitely well thought-out move, seeing as majority of Nigerians rely on Dial-Up connections for Internet access. Nairalist now only needs to gather as much momentum as possible, and the sky would be the limit.

With regards to increasing traffic to the site, Mr. Osewa’s Nairalist would surely rely heavily on his Nairaland Forum which currently has a membership of 292, 262, and a purported average traffic of 10,000 unique visitors monthly- a feat he would no doubt be hoping to replicate with Nairalist.

The site has already seen an influx of listings ranging from personals to job openings, and the future definitely looks bright for Nairalist, especially as it targets a country where majority of the populace  love “new toys”.

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8 Responses to “Nigeria’s Version of The Craiglist Network”

  1. Charlie Says:

    The name sounds like a cheap imitation of craiglist. Although it does the same thing. The name of the site should have been given a much more unique name. Infact i think they should rebrand the name.
    Facebook, bebo, myspace, twitter..Hi5 all do the same things but are called different names hence making them unique..

  2. kerawa blog Says:

    Rollins,
    A more advanced online Nigerian classifieds is Kerawa.com. With more quality Nigerian ads @ http://www.kerawa.com/en/posts/53_nigeria.html

    Nice article all the same.

  3. Oluniyi David Ajao Says:

    I am tempted to agree with you Charlie about the poor branding and I am getting fed-up with us using the west as our benchmark to everything. I look forward to the day when we will define what happens on the web instead of say’s Nigerian facebook, Nigerian Digg, Nigerian twitter etc etc.

    I agree with the idea behind Nairalist.com
    Seriously, we cannot expect the west to worry about us. We should create our own online services to cater for our own country. This simple matter brought a hot debate on my personal blog when I discussed Naira-dot-coms. :cool:

  4. Rollins Says:

    @David,

    “…. I look forward to the day when we will define what happens on the web instead of say’s Nigerian facebook, Nigerian Digg, Nigerian twitter etc etc.”

    Let me be the first to second that motion, and say AMEN. The time really has come for Africans to stop being content with playing second fiddle all the time.

  5. Nairalists Ad Says:

    The name was actually taken from nairalists.com

    It is more robust and user friendly; True advertising platform not aimed for profit or discriminating….all community driven

    http://nairalists.com

  6. Osas Says:

    Visit this website, A forum where Nigerians, Africans and everyone in the world can talk about anything
    and everything.
    http://www.kongforum.com

  7. Rollins Says:

    Thanks for the comment Osas, We’ll be sending you an invoice pretty soon. :)

  8. Osas Says:

    Lol, an invoice for the little ad :D
    well just visit the website and say what you think.

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