At the beginning of the year I did a review on Global IT trends for 2009, and in that review I highlighted the growth of social media in 2008, drawing support from Chris Crum’s article on “the year in social media: 2008“. I also echoed the Baseline Mag’s prediction on the expected growth of Social [...]

It’s relatively easy to setup a business: as a matter of fact, just about anyone can setup a business. Just how well that business venture would do is however a completely different matter altogether. This usually depends on, and is affected by a whole lot of things which I can’t even possibly begin to cover [...]

It has been said time and (time) again that the Sales Copy is a major decider in the outcome of a business’ marketing campaign. The same goes for your website. At a time where millions and billions of websites popup on a daily basis, the terms website, sales copy, marketing and business have never been [...]

“Marketing is fundamental to the growth and development of any business, regardless of its size, nature, financial strength, location, or anything else for that matter”
(it’s fast becoming a cliche, but it’s true nonetheless.)
Though the fundamental principles of marketing remain the same, the approach to marketing has and always will be the underlying factor that sets [...]