I recently  came across a particularly interesting story about Drew Olanoff, who was diagnosed with cancer in May this year.

Turns out Drew began blaming everything on cancer- “Lost keys, wallet, Phillies losing.   Sixers picking a bad coach. Twitter going down and/or being slow.”

On a lighthearted and optimistic note, Drew setup a website where he invited everyone to
Blame Anything on Drew’s cancer

Why? “Because you have to beat up on Cancer to win… and you can help out.”

I’ll find a nice company or a few who will match each unique person on Twitter who blames something on my cancer using the hashtag #BlameDrewsCancer, with a dollar that will go to the American Cancer Society and Make a Wish Foundation.

Drew’s later started a campaign to raise money for Lance Armstrong’s LiveStrong Foundation, “auctioning the Twitter name @drew to the highest bidder”.

Drew’s story took a dramatically new twist when Celebrity TV presenter Drew Carey bid $25,000 for the name, saying he will donate $1 million to  LIVESTRONG if he gets 1 million followers by midnight on December 31, 2009.

He has also said that even if he doesn’t reach the million dollar mark, he will still donate $1 for every Twitter follower he gets by the end of 2009.

Drew (Olanoff) has since launched a website to promote the campaign to reach the million dollar mark.

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I just followed @DrewFromTV.  Join me and let us help Drew reach the Million Dollar mark and raise $1,000,000 for LIVESTRONG.

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