Almost every business across the world is pursuing a digital transformation strategy to stay ahead of the curve. Adopting digital processes has become the need of an hour. In order to achieve operational efficiency, improved customer service, and innovation, businesses have ramped up their efforts to embrace digital transformation.
Though there are difficulties involved in the beginning, the benefits will offer many advantages in the long run. Businesses of all sizes have been implementing digitalization of processes to accelerate the growth and cope up with market needs. From telecommunication to the sports apparel industry and from the construction sector to the financial sector, businesses have realized the requirement of digitizing processes and improve efficiency and customer satisfaction.
Many businesses have embraced digital technologies to improve operational efficiency, while some businesses have put emphasis on improving customer experience through digitalization. The industry for digital transformation is booming with efforts from various businesses to stay ahead of the competitors. According to the research firm Allied Market Research, the digital transformation market would grow at the significant rate by 2025. Following are some of the recent activities that outline major steps taken to embrace digital transformation:
AB InBev embraces digitization of business processes
Companies of all sizes have been embracing digitization of business processes to improve agility, lessen infrastructure costs, and develop innovative services. AB InBev, a company which has a history of nearly 600 years, has realized that there is a need for digitization of all aspects of its business to be successful in the marketplace. The company has deployed Microsoft’s Azure infrastructure, the Microsoft M365 suite, and AI cognitive services. Though the company faced numerous challenges, it transferred nearly 40 percent of the total workload to the cloud within a span of a year and a half. The journey of shifting the first 40 percent of workload was easier as the company moved new application and services initially.
The company moved its back-office system to the cloud and it presented an opportunity to shift from a monolithic version to a more agile version. Tassilo Festetics, the Vice President, Global Solutions at AB InBev, outlined that its legacy backend systems become cool after shifting it to the cloud. The cloud computing services have been equipped with real-time analytics and machine learning capabilities. It helps the company to keep updated with the processes.
AB InBev is leveraging capabilities of AI analytics for the sales and the commercial section. The company has been utilizing AI for various use cases including promotions, image recognition for planograms, and others. Moreover, it has been combining AI and POS system data for gaining insights into understanding assortment, determine consumer preferences, and optimize assortments. This demonstrates how digital transformation makes a difference in the operations of a business.
Oracle to carry out the digital transformation of the construction industry
As every sector across the world has been undergoing a digital transformation, the construction sector has not gained momentum yet. This presents new opportunities for tech giants to capitalize on. Oracle has recognized this and driving the construction industry toward digitalization through a number of products and services. This would help global businesses to plan, build, and operate their assets in an efficient manner.
Various technologies such as PODS has been offered by Oracle to create digital construction sites. PODS utilize database architecture for storing significant information and data about a system that can be managed and visualized digitally. Oracle also opened the Innovation Lab to speed up its efforts and investment in digital transformation. Digitalization can be achieved through the use of building information modeling (BIM) software and a connected platform can be built. There are more digital tools that can be used in the construction industry and they will result in improved efficiency.
BSNL coordinates with Whale Cloud to facilitate digital transformation
Collaboration to facilitate digital transformation is one of the major strategies adopted by market players to strengthen the position in the industry. Indian state-run operator Bharat Sanchar Nigam Limited (BSNL) has joined hands with Whale Cloud Technology to accelerate its digital transformation. Two forces signed a Memorandum of Understanding (MoU). Under the agreement, the strategic subsidiary and technology partner of Alibaba, Whale Cloud Technology, would offer a strategic advice and digital solutions such as AI & IoT based solutions, cloud-based applications/solutions, Smart City solutions, and big data applications/solutions for business customers of BSNL.
Anupam Shrivastava, CMD at BSNL, outlined that the MoU would help the state-run operator to move toward the digital future and enable intelligent telecom operation. The combination of telecom knowledge of Whale Cloud, state-of-the-art technologies of Alibaba, and vertical industry assets would help BSNL to transform their capabilities and add an enormous value in the digital ecosystem. These two forces would work in collaboration to fulfill market needs and strengthen the position of BSNL in the Indian market.
Synchrony to keep up with the pace of digital transformation
The finance sector is one of the sectors trying to ride on the wave of digital transformation. From security to efficiency, many goals can be achieved through the implementation of digital technologies. Synchrony a leading finance firm has begun implementing artificial intelligence (AI) for improving customer services and fasten up & secure millions of credit card transactions each day. The company has been recruiting people to keep up with pace with the emergence of new technologies to adopt digital transformation. CIO Carol Juel outlined that AI offers a competitive advantage and provides insights to serve customers in a better way.
Digital skills become primary recruiting criteria for Nike
To cope up with digital transformation, the sports apparel giant Nike has changed its recruiting strategy. As this type of transformation has pushed companies to innovate the ways in which they operated, Nike is accelerating its efforts to recruit people with digital skills. The recruiting priorities of the company include digital, diversity, engineering, and data & analytics. The giant has been giving emphasis on offering personalized service and digital skills play a crucial role in that. It has also customized the store in Los Angeles that puts emphasis on individualized service and developed an app.
Pratik Kirve is writer, blogger, and sport enthusiast. He holds a bachelor degree in Electronics and Telecommunication Engineering and currently working as a Content Writer at Allied Analytics LLP. He has avid interest in writing news articles across different verticals. When he is not following updates and trends, he spends his time reading, writing poetry, and playing football.